Because it gives the best return for your marketing $$
Annual research shows that email marketing has the highest ROI and the widest reach. Despite the rise in social media, email marketing is still the best for growing a business. According to McKinsey Email is 40 times more effective at acquiring new customers than Facebook or Twitter.
As well as the above and being way cheaper than traditional marketing, email marketing –
Ensures you keep in touch with all your contacts
As your business grows, it can become hard to give ongoing attention to each contact. With email automation, you can easily send personalized, timely, relevant emails to everyone with just a couple clicks.
Has wider reach than social media
While it’s true social media is massive, it’s still not as big as email marketing with over 4 billion users worldwide and social media totaling only half that. All of your contacts have an email address, but not everyone is on social media.
Is highly measurable
With an email marketing platform such as MailChimp or Campaign Monitor you have real-time access to metrics like opens, clicks, bounces, forwards, social shares and more.
Cements your brand and increases engagement
Regular professional emails with great subject lines, logos and consistent branding, reinforces your company and product awareness. It creates engagement and grows quality customer relations.
The ultimate goal for your business is to turn potential customers into paying customers, and when it comes to conversions, email is the most powerful channel.
The e-commerce software firm Monetate found that 4.24% of visitors from email marketing buy something compared to only 2.49% of visitors from search engines and 0.59% from social media.
Can be very targeted
Being able to group and segment your customer database means your email marketing campaigns can be customized with specific customer data and allow highly targeted mailings to specific recipient groups.
* According to DMA, marketers have found a 760% increase in email revenue from segmented campaigns.