Your business needs digital marketing solutions that are launched with the purpose to boost ROI and establish lasting value. Our expertise is focused on three main tenets: Acquire, Engage, and Optimize. When deploying this method with an integrated approach with the latest technology, we’ll help you reach your business goals in no time. We’ll help you identify the most impactful ways to expand your digital reach, improve performance, and track results that justify your investment.
In the ever-evolving world of digital marketing, You need to rely on a trusted partner who will help you understand how your target audience becomes your customer, and then make it happen. That is what we do and we do it well.
Our process is broken down into 6 steps that are targeted to drive success (guaranteed success – because it is based on strategy, not on tactics).
Once we’ve completed a discovery session with you to understand your goals, objectives, challenges, industry, your target market, and opportunity, we provide you with a realistic picture of what others are doing in your industry and what you need to do to achieve your business objectives (or how realistic your goals/objectives are vis-a-vis market and competition)- both qualitatively and quantitatively, how long it will take, and what your budget should be.
Developing the infrastructure
Once we’ve mapped out your strategy, the next step is to figure out what infrastructure we need to set up to ensure successful execution. This could be anywhere from a website redesign/development, CRM setup, using an email marketing platform, establishing a measurement strategy, or hiring additional team members to your business.
Improving online visibility and engagement
Driving high-quality traffic from different buying stages is fundamental to any marketing plan. Based on where your target market spends their time, we set up campaigns to generate multiple touchpoints to engage them and drive traffic to your website. This includes search optimization, paid advertising, retargeting campaigns, social media, banner advertising, linking building, and press releases.
Converting visitors to leads
There is no shortage of information on the internet. The goal, however, is to provide the right kind of information at the right time to the right people. By using thought-provoking and educational content, disruptive messaging, ads, and landing pages, we convert high-quality traffic into qualified leads. This includes creating blogs, articles, whitepapers, pdf downloads, case-studies, presentation decks, and interactive content (videos, whiteboard videos).
Nurturing leads to grow sales and revenue
With our sound understanding of available CRMs of all sizes and marketing automation platforms, we help optimize your sales operation so that your sales team can maximize close rate.
Analyse and Refine
We are numbers-savvy. We measure each and every interaction of your visitors with your campaigns. Optimal measurement helps us continuous refinement and closing any loose ends. Some of the things you would like to measure are your customer’s conversion path, how they browse your website, how much content they read, do they read the about us page, what content most engages them, etc.