Use database to drive sales

Customer databases are your very own personal and direct road to the people most likely to buy your services. Whether you think of it as ‘contact…

The art of meaningful conversation: Using Plain Talk

I'm going to give you the most important tip I can give you right here, right now. Ready? Here it is: Make sure your writing style is simple and…

Why Prospects Don’t Buy

Understand "The Educational Spectrum" and You'll Increase Your Sales

The Three Purposes of Marketing

What is the purpose of marketing?

A Systematic, Strategic Approach To Growing Your Business

Marketing is supposed to drive predictable, sustainable growth. For this to happen, you must develop a marketing system. An effective marketing system is…