There are an increasing number of e-commerce businesses today with numerous products and services online. With the rise in number there is also a rise in competition. In order to stay ahead of the competition, data is important. Initially you will focus on building...
The internet is one of the greatest things that has happened to businesses. It provides us with an abundance of information on any area we want. And for us marketers, specifically, it has given us the ability to measure our marketing efforts. That being said,...
Apps are used by many businesses to make their services more accessible to their audience. There are apps for everything today. But building an app is not enough. In order to ensure the complete success of your endeavour you need to make sure you are utilising the...
Inbound marketing is the method of growing your business by building meaningful, long-term relationships with your customers, prospects and consumers. The inbound methodology has three stages which are Attract, Engage and Delight. Content strategy can be used...
Account-based marketing (ABM) strategy focuses on creating personalised buying experiences for high-value accounts. It allows you to filter out less- valuable accounts and engage accounts that are more profitable for the company. ABM is different from other marketing...
Account-based marketing (ABM) is an effective tactic used by marketers today. ABM enables businesses to work and engage with high-value accounts as if they are individual markets. They personalize content, campaigns and messages to resonate with their audience. ABM...
Whether you have a small business or a big one measuring website traffic is imperative to understand your visitors and how they engage with your website. Analyzing your website metrics or KPIs will help you assess the performance of your website. These metrics will...
The marketing environment has been changing significantly over the past few years. Marketers are using different approaches in order to reach the right target audience. Instead of casting a wide net for more customers, marketers are now targeting a specific group of...
Marketers using Inbound Marketing methodology have to be good with various aspects such as content creation, social media, SEO, lead generation, and more. Inbound Marketing demands that you are skilled at using all these techniques. Hence, inbound marketing may seem...
One of the crucial parts of web analytics is to measure the right metrics in order to get data that is trustworthy. You are relying on this data to make important business decisions. The measurement of data should be accurate across users, campaigns and devices....
